Showcasing our rebrand for Ziemann Holvrieka; a global engineering firm based in Germany, specialising in the production of large scale commercial liquid food and beverage processing equipment.
As an agency that has offered services in brand, design and digital for over 20 years, this international website and rebranding project for Ziemann Holvrieka was a joy for the Crush team to work on. With an established reputation for supporting brands within the engineering industry, this year-long project was a true test of Crush’s expertise, transforming a renowned engineering company with a slightly outdated corporate image into a brand fit for a global leader in tanks and process technology.
Working closely with the leadership team at Ziemann Holvrieka, we developed a unique logo that would better support the company’s strategic goals.
“We wanted to present our long, shared tradition even more strongly and visibly as a unit, but also our orientation towards the future.
The logo combines a striking emblem, a new icon and fresh colours. The symbol reflects the shapes of Ziemann Holvrieka’s tanks and vessels and points upwards as an expression of high technology, change and dynamism.”
– Florian Schneider, Managing Director, Ziemann Holvrieka
Following the creation of this corporate identity, a broader brand architecture was developed, to establish a cohesive and identifiable style across a suite of new marketing assets, including:
- A multilingual website
- Sales presentations and brochures
- Comprehensive brand guide
- Wayfinding
- Exhibition stands
Supporting a global business with a complex set of deliverables and deadlines is just the type of creative project the team here at Crush thrives on. Having the in-house capability to service every aspect of a brand’s development and roll-out, this year-long project involved each and every one of the Crush team, forming a close relationship with Ziemann Holvrieka along the way.
“Crush Design has revolutionised our brand identity with a complete overhaul including a new logo, corporate design, and comprehensive marketing materials.
Their dedication extended beyond just our company, ensuring uniformity and cohesion across our group of companies. Natalie and her team’s attention to detail and commitment to the bigger picture have truly elevated our brand. A heartfelt thank you for their outstanding work.”
– Lucas Goebel, Head of Marketing, Ziemann Holvrieka
