On Wednesday, the Crush team took home the Bronze Award for Best Visual Identity from the Engineering and Manufacturing Sector at Transform Awards Europe 2025!
Recognised amongst a host of branding and design agencies from across Europe, we were delighted to attend this year’s Transform Awards in London to showcase our rebranding project for the German engineering giant, Ziemann Holvrieka.
Having never really entered any awards before in the 20+ years that we’ve been in business, to be shortlisted and recognised within an awards programme that sees hundreds of worthy agencies enter has meant the world to us.
A comprehensive corporate rebrand
When we first started working with Ziemann Holvrieka, it was clear that their brand needed to reflect that of their impressive portfolio and highly-regarded reputation as a global player in the beverage processing industry.
The key brand idea was two-fold: A company with a rich history and a forward-thinking future.
The idea behind the iconic mark was inspired by the distinctive shapes of the tanks and vessels produced by the company.
Combined with a contemporary type style and vibrant color palette, Ziemann Holvrieka’s brand today creates a modern identity, mirroring the forward-thinking ambition of the company.
Speaking on the project, judges at Transform Awards commented:
“Beverage brand Ziemann Holvrieka’s outdated brand was not allowing it to reach its audiences effectively. It worked with Crush to create an identity inspired by the shape of the tanks and vessels produced by the company.
The new look is sleek, professional and confident, allowing Ziemann Holvrieka to communicate its industry expertise and ambitious future aspirations.”
As a year-long project that included not only the development of a new brand, identity and accompanying collateral , but also the design and build of a new, bilingual website, we are so pleased to see our hard work pay off at Transform Awards.
Learn more about the project here.
