We design Living Brands that create connection and customer loyalty.
We evolve static brands into conscious, living brands with personality.
Your brand isn’t just a logo, or a set of guidelines. A brand is a living thing. It’s the image that you present to the world visually, verbally and behaviourally. Put simply, it’s your reputation – the optics and impacts of all your interactions.
Living Brands that have purpose grow your reputation and build loyalty. We help companies create a rock solid foundation and an authentic proposition that is compelling and – most importantly – distinctive in the hearts and minds of its audience.
We design brands that have a life of their own – a clear purpose and a great reputation that people are loyal and feel connected to.
Why do you need a Living Brand?
Living Brands give your customers a reason to believe
A strong brand promise gives your audience a reason to believe in your brand. Living Brands clearly articulate your values and why they matter.
Living Brands are ‘Ownable’
Living Brands have distinctive and ownable visual, verbal and behavioural features that set them apart from competitors.
Living Brands have personality
Like the most interesting characters you know, Living Brands have a likeable personality that is authentic only to themselves.
Living Brands are alive
Living Brands are always on and in-touch with their audience. They build trust and loyalty through consistency, great communication and a clear brand story.
How do we create Living Brands?
We seek first to understand your brand and its competitive environment. We do it all – from market research, interviewing stakeholders, reviewing competitors, to auditing legacy material and considering customer journeys.
We then use our unique ‘Living Brand’ method to devise a working strategy that will inform the final visual and verbal identity.
We design and demonstrate your Living Brand through a range of options through the lens of your working strategy.
The chosen option is stress-tested and expanded with real-life applications used within your business and sector.
We help launch and build awareness and love for your Living Brand through events, merch and strategic social media campaigns.
We’re here for the long term, supporting your brand, responding to feedback and fine tuning. Living brands aren’t static. We guide and adjust to improve when needed.
